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Product Design
Opción YO
Mobile experience for emotional wellbeing
SCOPE
Mobile App Design
Product Discovery
ROLE
Product Designer
CLIENT
Opción Yo · US
PERIOD
April 2025
3-week sprint
Project description
Designing a mobile experience that helps users build positive habits, track emotional wellbeing, and stay engaged with their personal growth journey.
The Opportunity
Many Opción Yo users were already accessing the platform from mobile devices, yet engagement outside therapy sessions remained low.
The goal of the mobile app was to transform the experience from a weekly therapy touchpoint into a daily wellbeing companion.
The product needed to encourage consistent interaction through supportive experiences, gentle reminders, and meaningful progress tracking.
Discovery & Product Definition
The project began with a collaborative discovery phase focused on defining the product strategy for the mobile experience.
Ideation Phase
Working closely with the client, we explored engagement opportunities through:
Competitor Benchmarking
Gamification
Community Participation
Motivational feedback
Habit building
Positive Reinforcement
Through ideation sessions and product definition workshops, we defined the core structure of the app and prioritized MVP features.
Designing for Emotional Engagement
Insights from discovery highlighted the importance of keeping users engaged between therapy sessions while maintaining a supportive tone.
Because the platform operates in the mental health space, interactions needed to motivate users without creating pressure or judgment.
Gamification elements such as achievements, streaks, and rewards were designed to celebrate progress and reinforce positive habits.
These small moments of recognition encourage users to stay consistent with their wellbeing routines.
Reflection
This project showed how product design can support behavioral change when applied thoughtfully.
Within a short discovery and design sprint, the challenge was to translate wellbeing concepts into clear and supportive interactions.
The final experience extends the therapeutic journey beyond sessions, encouraging users to stay connected with their wellbeing every day.
